Content planning What will be

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First step defining goals Why are you thinking about redoing the site? What are (three to five) the primary objectives you want to achieve with the new site? When can the website be considered a success? How much monthly traffic do you want to generate with your new website? How many monthly leads do you want to acquire? Audience identification Which audience are you addressing? final consumer or business.

In which geographical area do you want to move? Which personal or business profile do you want to aim for? What challenges does this person face? How can your product or service help this Job Function Email List person face these challenges? How long does this person's buying process take and what does it look like? Does this person do thorough research before purchasing? Or buy quickly?  the main content areas of your website.



What are the most important keywords you want to rank in Google searches? What materials are available (presentations, brochures, guides, etc.) that can be “digitized”? Who within your company can develop useful content for your site visitors? When designing, the conversion path must be clear What actions do you want a visitor to take once they enter the site? What can you offer in exchange for a visitor's contact information.