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SIGMA messaging, which is celebrating its birthday these days, has been a leader in omnichannel communications and integration solutions for 14 years. Over these years, it has reached impressive heights and continues to introduce innovations in its sector. Head of Sales at SIGMA messaging, Antonina Ruchyova, told us about new directions in the development of omnichannel platforms, partner integrations and breakthrough communication solutions.
— At what point did SIGMA messaging realize the need to expand its portfolio of services?
We started moving in this direction actively around 2015. Seeing the growing need of businesses for a unified approach to communications, we realized that customers were expecting not just individual tools, but complex solutions that integrated various communication channels. This would not only increase their efficiency, but also provide a better customer experience. Gradually, we expanded the range of our solutions to include CRM systems, cascading message forwarding, AI and much more.
— How do you approach selecting solutions for clients?
We always start from the client’s needs. Our goal is to create a system that would harmoniously combine various communication channels, be it SMS, messengers or voice calls. This requires a deep understanding of the client’s business, its goals and current processes. By integrating various systems, we simplify communication management and increase their efficiency. This is a complex but necessary process to achieve a high level of user experience.
— What are the main benefits for clients from the on page seo service transition to omnichannel communications and integration solutions?
The main advantage is the increased efficiency of interaction with clients. Omnichannel solutions allow you to receive the necessary information through a channel convenient for the client at the most appropriate time. This significantly increases customer satisfaction and loyalty. Integration with other systems helps consolidate data and increase transparency, which in turn improves decision-making and business process management. In addition, it is worth noting that this helps to significantly save the marketing budget, freeing up funds for other tasks. Omnichannel allows you to optimize the delivery of messages, starting with more cost-effective methods and moving on to more expensive ones only when necessary.
— What innovations do you plan to introduce in the coming years?
We are actively working on the development of artificial intelligence and machine learning to improve the personalization of communication. Our innovations in the field of big data analysis and automation of communication processes will help enterprises quickly adapt to changes in the market and customer needs. There will also be a strong focus on security and data protection, which is extremely important for our customers.
— Which projects have been the most successful and have shown high efficiency for your clients?
One of the most successful projects is the integration of the omnichannel platform with leading CRM systems and marketing platforms. This has led to a significant increase in conversion and a reduction in response time to customer inquiries for many of our clients. Projects in the e-commerce sector have also been particularly successful, where our integration solutions have helped improve logistics and customer service.
— How do you see the further development of the omnichannel communications market and the role of SIGMA messaging in this process?
We believe that the future lies in fully automated and personalized customer interactions. SIGMA messaging will continue to be a leading player in this market, offering innovative solutions and deep integrations to help businesses effectively communicate with customers and adapt to their needs. Our approaches and technologies will evolve with the market, remaining at the forefront.
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