Rules for creating a successful mobile app icon

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An application icon is a small icon on the screen of a phone, tablet or computer. It helps the user easily find the desired application and launch it. The article explains why this element is needed and what to pay attention to when creating it.

Why do you need an app icon?
The icon is the first thing a person sees when they find an wordpress web design agency application in mobile stores. The application icon is a mandatory graphic element and an opportunity to make a statement to users.

The main goals when creating application icons are:

stand out from the competition;

be remembered as a brand;

reveal the essence of the proposal;

attract the user's attention (so that he wants to learn more about the application and the product);

increase the number of downloads.

The success of an icon depends on:





correspondence between the image on the icon and the product;

compliance with the interests of the target audience;  

quality of performance;

choosing a symbol or logo;  

understandability for the user (the user only needs 50 milliseconds to evaluate the design, so the icon takes even less time);  

colors;

uniqueness (how it stands out from competitors).

Samples of created icons for the application
Examples of bad icons
What business metrics can be increased by using just an app icon
A successful icon increases downloads and enhances brand identity .

It is able to attract the attention of potential users who have seen the application and have not yet decided whether they need it.

It is more memorable, so the user is more likely to remember you and recommend you to friends.

An icon is not a logo
An app icon and a logo are often confused, but they are different. A logo is a symbol or image that represents the entire brand or company. It can be more complex, using different colors and fonts. A logo appears on a company's website, advertising, and products.

Here's how these elements differ from each other:

Purpose: The logo reflects the general idea of ​​the company, and the icon reflects a specific function of the application.
Size: Icons are usually smaller than logos because they need to fit on a small phone screen.
Details: Icons can be simplified to be clear at first glance.
The difference between created icons and app logos
Trends and color solutions
When designing an app icon, it’s important to stay on trend and see what’s popular. I’m inspired by the work of St. Petersburg digital agency Cuberto and Californian UI/UX design agency Ramotion. The latest news on trends can always be found on Behance.

It is worth paying attention to large brands, because they set trends.

It is important to pay attention to color, because it affects the user's decision and mood. You can use modern research on color.

It is better to decide on the final color solution after A/B testing and testing the icon on different screen backgrounds.

Recently, it has become fashionable to add situational holiday elements to icons. For example, large food companies, Perekrestok and Lenta, decorate their icons with appropriate symbols in anticipation of the New Year. This way, the application becomes closer to the user. But the main thing here is not to overdo it and not change the icon for every minor holiday.