your subscribers will be disappointed

mdshantohasan72

I could write an entire book on how to create a killer call to action, but I'll stick to this simple advice. A call to action completes this sentence: “I want you to. ..”. But don't write it literally like that. A call to action is more effective if it is formulated as if the subscriber himself had formulated it.

“Get your book” instead of “Get your book.” Below Brunei Email Listis an example from Content Verve's book 7 Universal Conversion Optimization Principles. Example call to action from Content Verve's book "The 7 Universal Principles of Conversion Optimization" Another way to improve the effectiveness of your call to action is to spark curiosity and create intrigue.



But don't overdo it, or  after they click the link. There is even a separate name for such deceptive tricks – clickbait. 2. Segment your contact base Segmenting your contact database is one of the most effective techniques . It’s important not just to increase your click-through rate, but to improve your overall results.