The early days of programmatic advertising but has since been replaced by more advanced and efficient models such as header bidding However even with the benefits of header bidding it s not all sunshine and roses With equal access to the offering header bidding has introduced greater complexity into the arena DSPs received dozens of requests for the same ad impression This meant that SSPs could sometimes forward the same ad requests to DSPs.
You ve probably heard of auction duplication to unwise Phone Number List use of ad spend as multiple buyers can end up paying for the same impression Furthermore it can cause discrepancies between the reports of different exchanges and platforms While auction duplication continues to be a challenge for the industry and is expected to remain so for some time to come the SPO can mitigate its impact How can the SPO help First it can.
Prioritize the most efficient and transparent delivery routes and closely monitor related campaigns to identify and resolve any discrepancies Simply put optimizing supply routes brings to light everything that was unclear and secretive identifies the number of intermediaries involved between the DSP and the publisher indicates the commissions applied by these intermediaries defines the maximum auction timeout and the relationship with the publisher With.
發表於 2023-12-2 16:47:00
