It is Getty Images’ position that Stability

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Concurrent with this integration, Shutterstock is launching a fund to provide content creators with compensation for using their images. Social media sites, such as YouTube, have been operating this model for years, with many content creators making a good living from producing content for those platforms. It’s hardly surprising then that Shutterstock has decided to follow this route. By providing compensation to those who create content, they provide an incentive for people to continue to use their service and receive compensation for doing so.

It’s a genius move: pay creators, combine that with AI-fueled image creation tools, and you’ve essentially guaranteed a steady flow of new images that can be monetized. Whether this affects the quality of what’s produced, though, remains to be seen. Many also consider it a savvy move for another reason. AI services like DALL-E 2 can produce images Algeria WhatsApp Number from text prompts with ease, meaning they’re a threat to the current business model of stock image services like Shutterstock. State of Marketing Report 2024 Pivoting their business to take advantage of the AI tool has helped Shutterstock secure its future survival. Getty Images and Stability AI Compare and contrast the Shutterstock situation with what’s happening with Getty Images, which is currently suing Stability AI.



At first glance, you’d be forgiven for thinking that Getty has taken a stand in direct opposition to Shutterstock, but closer analysis reveals this is not the case. Getty is suing Stability AI in the U.K. as they allege in a recent press statement that: “Stability AI infringed intellectual property rights, including copyright in content owned or represented by Getty Images. AI unlawfully copied and processed millions of images protected by copyright and the associated metadata owned or represented by Getty Images absent a license to benefit Stability AI’s commercial interests and to the detriment of the content creators.