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In short, a CRM, Customer Relationship Management or Customer Relationship Management, is a solution that allows all actions between a company and its customers to be integrated into a single database . Once you have that important information, you can analyze it and share it with other members of the company. In this way, the business will be better prepared to meet all the needs of its customers. In addition, it can be used both to attract new customers and to retain them . Centralizing all these actions allows you to be more efficient and keep everything under control.
In fact, it is proven that businesses that have a CRM have more sales Mexico Phone Number Data opportunities, their actions are more agile, they offer more effective budgets and optimize all sales processes . Opting for a tool like this optimizes the companys results at all levels. Download HubSpots free CRM . What types of CRM exist? There are three types of CRM and it is interesting that you know them so that you know which one can best adapt to your needs. You will discover them in the following sections. . Operational CRM An operational CRM is a tool designed to simplify a companys business processes.

First it helps to get new leads and then convert them into customers. It also allows you to retain these new customers so that over time they become the best ambassadors your brand can have. Among other things, they serve to automate marketing , sales and services . It is an essential tool for any marketing department, as it allows you to significantly lighten your daytoday tasks. Instead of doing them manually, they are automated and the work is much more efficient. Within this type of CRM you will find different options with which to analyze and manage different issues, for example, with HubSpots CRM you can even manage the SEO of your business.
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