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Lessons from the father of Growth Hacking Growth hacking is a technique much more related to processes than to certain tactics. It is a way of working on the growth of a specific business with a focus on best practices, which are built through experiments and hypotheses. In this sense, it is important to say that it is not something that will magically change the paradigms of a company. Below, we are going to highlight some of the main growth hacking lessons that Sean Ellis teaches us. Ebook

Content Marketing Starting a content strategy can be easier Iran WhatsApp Number Data than you imagine. Download the ebook! How to acquire early users According to Sean Ellis, this depends on the type of business category, but he prefers to start with strategies considered free, such as SEO and content marketing. For him, when investments begin through free strategies, the maturity of both the team and the strategy will be greater. Thus, by starting to test paid media actions, the project will probably have more





results. How to become a growth hacker For Sean Ellis, there are countless possible paths that can be followed. One of them is to deeply recognize the particularities of a new channel. One of the great benefits of this type of approach is that few professionals will have experience in an emerging medium or tool. In this context, it is important to say that intelligent companies work with hired professionals to explore channels that have growth potential and high return on results. These types of professionals are generally called growth masters or product managers of growth. For Sean, there will be a hug