The click timestamp is the time when someone arrives on your site

mdimranhasan139

I turned to WordStream’s Evan Cummins to see what our marketing services team is doing to monitor their clients’ accounts. Evan explained that, depending on the time and resources you can commit to monitoring click fraud, you can approach the problem one of two ways: through manual analysis or an automated solution.

Going the DIY Route If you elect to go the DIY route, here’s Evan’s two cents on IT Numbers how to go about it: Firstly, you will need internal reporting. In general, it’s always good to have internal reporting in some form, regardless of whether you think you have click fraud, because while Google can only tell you if a click became a lead. Internal reporting would tell you if that lead became a sale. Knowing this information can help you adjust your bidding to favor terms that are more likely to result in a sale. In order to track click fraud with your internal reporting, there are a few pieces of information you’ll want to ensure you collect.





IP address click timestamp action timestamp user agent The necessity for the IP address is pretty self-explanatory, but why do you need the other three? Click timestamp and action timestamp should be used together because you want to see the IP addresses which are arriving at your site by clicking on an ad, but not converting or rarely converting.  after clicking an ad. The action timestamp is the time when that person completed an action on your site. If you see an IP address with a bunch of click timestamps but no action timestamps,